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MG is celebrating a monumental moment in its storied history as its parent automotive operations officially surpass 100 million customers worldwide.
This landmark achievement highlights MG’s dramatic evolution from its 1924 origins as an iconic British sports car manufacturer to its modern status as one of the world’s fastest-growing automotive brands. By seamlessly blending a century of heritage with accessible innovation and a rapidly expanding electric vehicle (EV) lineup, MG continues to redefine global mobility for a new generation.
To mark the occasion, MG Motor UK and Europe hosted a special celebration at its London headquarters. William Wang, Managing Director, personally handed over the keys of an all-new, all-electric MG4 EV Urban to the global group’s 100,000,001st customer, Natalia Nobes.
The handover represents a profound full-circle moment for Natalia, whose family’s passion for MG spans three generations, starting with her grandfather’s classic MGB.
"As a child, I would sit in my grandfather’s MGB and imagine what it might be like to drive it," said Natalia Nobes. "This moment feels incredibly special. With the MG4 EV Urban, I’m stepping into something modern and forward-looking, while staying deeply connected to the brand I grew up with."
Speaking at the handover ceremony, William Wang emphasized that this milestone belongs to the drivers who have propelled the brand forward.
"This achievement is a testament to the trust that drivers around the world have placed in MG—a brand built on British heritage, shaped by decades of innovation, and now powered by some of the most advanced technology available," said Wang.
"Behind each of those 100 million+ journeys is a human story of families connecting, businesses advancing, and communities growing. This represents far more than a number; it reflects the true scale of our global impact."
The handover of the MG4 EV Urban—a spacious, award-winning hatchback engineered for modern city life—symbolizes MG’s pivot toward an electrified future. As the brand looks ahead to its next century, its core mission remains unchanged.
"We are deeply grateful to the millions of customers who have chosen MG," Wang concluded. "While the way we move and the technologies we use continue to evolve, our commitment to MG's founding spirit remains unwavering."
