MG MOTOR UK WINS PARKERS ‘BEST VALUE MANUFACTURER’ AWARD 2027 AS RECORD SALES MOMENTUM CONTINUES

MG Motor UK claims the newly introduced Best Value Manufacturer title at the 2027 Parkers Awards.​

Success follows a record-breaking October, with 7,837 registrations driving a 25% year-to-date increase.​

New MG research highlights a stark gap between soaring new-car prices and sluggish household income, reinforcing the brand's accessible-pricing ethos.

MG Motor UK has capped off a phenomenal period of growth by winning the prestigious Parkers Best Value Manufacturer Award 2027.

The accolade arrives as new research from MG underscores the growing importance of value for today’s car buyers. Drawing on online marketplace data and driver opinion surveys, the study reveals that new-car prices have surged 58% over the past decade, while household disposable income has crept up by just 2%. The findings highlight an urgent market demand for vehicles that combine accessible pricing with the space, equipment, and everyday practicality modern motorists expect—a core pillar of MG’s brand philosophy.

These insights are mirrored in the company's unprecedented commercial success. MG registered a record 7,837 vehicles in October, securing its position as the UK’s fourth best-selling brand for the month. Registrations skyrocketed by 85% compared to October 2025, marking MG’s seventh consecutive month of record sales. Year-to-date registrations now stand at 86,767—up 25%—meaning MG has already surpassed its previous annual sales record with two months of the year still to come.

MG’s definition of value extends far beyond low upfront price tags. The brand delivers high specifications without compromise, offering generous equipment levels, practical cabin and luggage space, user-friendly technology, and a versatile powertrain lineup spanning petrol, Hybrid+, plug-in hybrid, and fully electric options.

Relaunched for 2027 to focus tightly on the real-world priorities of UK car buyers, the Parkers Awards introduced the Best Value Manufacturer category to guide consumers toward the brands offering genuine return on investment. The category evaluates far more than simple purchase price, taking comprehensive account of overall package value.

David Allison, Director of Product and Planning at MG Motor UK, said:

“Customers want to feel they have spent their money well, every time they get behind the wheel. This is MG’s commitment: generous space, equipment, and technology at great-value prices, reflected across our entire model range.
“This recognition from Parkers is especially rewarding alongside the growing number of drivers choosing MG. We have continued to improve our most popular models and invest in the support customers receive throughout ownership. Giving people more for their money remains at the heart of those decisions.”

Tom Webster, Head of Content at Parkers, added:

“MG offers much more than a low purchase price. The value it provides comes in many forms, with elements such as the amount of equipment, space, and practicality all playing a role. Then there are the other costs that make up the reality of running a car in 2027—company car tax, maintenance, fuel bills, and more.
“To take the MG HS as an example, it offers more space for families than its main rivals, features a premium feel, and delivers a simple, well-equipped lineup. Value and simplicity in one package.”

Beyond the showroom, MG has significantly invested in the total ownership experience. Initiatives such as overnight parts deliveries and an expanded Cecil Kimber College training academy at Longbridge empower its retailer network to deliver exceptional after-sales support.