MG Motor UK Crowned 'Most Improved Automotive Brand for Customer Satisfaction' in 2026 YouGov Rankings​

MG Motor UK has officially been named the UK’s ‘Most Improved Automotive Brand for Customer Satisfaction’ in the prestigious YouGov UK Automotive Rankings 2026.

The independent study reveals that MG achieved the largest year-on-year surge in net customer satisfaction across all tracked automotive manufacturers in the UK, climbing an impressive 8.5 points over the past 12 months. This standout growth places MG firmly at the top of YouGov’s satisfaction improvement index.

Key Highlights:

• Top-Tier Growth: MG secured the strongest year-on-year net customer satisfaction improvement (+8.5 points) of any car manufacturer in the UK.
• Rapid Expansion: Follows a record-breaking 2025 with over 300,000 vehicle sales across the UK and Europe, culminating in MG's one-millionth vehicle delivery milestone in early 2026.
• Tech-Driven Value: Success powered by a diverse lineup of Petrol, Hybrid+, Plug-in Hybrid, and Electric Vehicles (EVs), alongside the rollout of MG's first mass-produced SolidCore Battery.
• Aftersales Excellence: Major infrastructure boosts include a new 15,000m² XPO Logistics parts distribution hub and upgraded MG Assistance replacement vehicle guarantees.

Data-Backed Customer Approval

YouGov’s customer satisfaction metric calculates the net score by subtracting dissatisfied current and former owners from those who report being satisfied. The 2026 rankings are drawn from nationally representative data collected between 1 April 2024 and 31 March 2026, solidifying MG's reputation as a rapidly rising consumer favorite.

Investing in the Customer Journey

MG's chart-topping satisfaction scores are the direct result of massive, strategic investments in its UK aftersales infrastructure and retailer support network:

• Next-Day Parts Delivery: Opened in November 2025, a state-of-the-art 15,000m² parts warehouse operates in partnership with XPO Logistics. The facility guarantees pre-8:00 AM overnight parts deliveries to MG retailers nationwide, drastically cutting vehicle downtime.
• Premium Roadside Support: MG Assistance has upgraded its policy to provide a genuine like-for-like replacement vehicle until the customer's car is repaired.
• Dealer Courtesy Fleet: Significant capital has been injected into deploying a substantial courtesy car fleet across MG’s network of over 180 UK dealerships and approved repair centers.

Management Commentary

"This recognition from YouGov marks an important milestone for MG and reflects the additional investment we have made to deliver an outstanding customer experience," said William Wang, Managing Director of MG Motor UK.
"As more British drivers choose MG, this award demonstrates the trust they place in our products, our retailer network, and our commitment to supporting customers throughout their ownership journey. Being named the UK’s ‘Most Improved Brand for Customer Satisfaction’ is a tribute to the passion, dedication, and professionalism of our retailer partners and colleagues who work hard every day to exceed customer expectations and drive continuous improvement across the business."