Suzuki GB PLC has again been ranked as the best car brand in the latest Institute of Customer Service’s UK Customer Satisfaction Index (UKCSI) published this month. A national measure of sentiment across the country, the research asks 45,000 consumers to rate their experiences of dealing with 259 different companies across 13 sectors, including those in the motor industry.
With an improved overall Index score of 84.1 compared to 83 in the January 2019 index, this enabled Suzuki to climb 10 places year-on-year across all companies measured. Suzuki ranked in 1st place of 24 vehicle manufacturers and 11 places in front of the next listed Automotive brand.
The latest index includes a section measurement of brands between January 2018 and January 2020, the average Automotive CSI score was 78.9 points, placing Suzuki way ahead in the Industry.
As part of the survey, customers were asked questions relating to various aspects of the way they were treated when dealing with brands including Experience, Customer Ethos, Emotional Connection and Ethics and Suzuki scored very strongly in all categories. Also worth noting is that of the 259 companies measured across 13 sectors, Suzuki ranked almost as high as John Lewis and Next and tied with Amazon.
Commenting on the results, Nobuo Suyama, Managing Director of Suzuki GB PLC, said: “We are very proud of our achievement to have again been recognised as the best car brand in the Index. Continuing to evolve the Suzuki customer experience has been a core focus during recent years, and the ongoing efforts have clearly paid off.”
He added: “Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers week in, week out, we could not have delivered such a fantastic result. I would like to congratulate everyone who has played a part in this success, and it marks an even greater achievement than before”