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FIAT ACHIEVES RECORD MARKET SHARE FOR A SEGMENT IN 2020

  • 2020 was a record year for the 500 and Panda in Europe, achieving a market share of 17.8%, up three percentage points respectively
  • Fiat begins 2021 with a totally refreshed line-up
  • MY21 500 family recently announced with updates to 500 hybrid, 500X and 500L
  • Panda and Tipo also refreshed at the end of 2020 with all-new Tipo Cross variant added to the line-up
  • Over 10,000 units of award-winning New 500 already sold in Europe


The Fiat 500 and Panda, already Europe’s most popular city cars, achieved an overall market share of 35.6%, each increasing by three percentage points.


In its 40th anniversary year, the Panda also saw the best market share in its history both in its home market of Italy with 47.8% and in Europe overall, achieving 17.8%. In 2020, the Fiat Panda reported the best year-on-year growth in its segment, up 3.4% versus 2019. It also achieved its best market share since 2012 and the best growth within its segment for the second year running. The 500 achieved its best market share ever outside Italy with 19.3%.


After the launch of the 500 and Panda mild hybrids in February 2020, over 110,000 units have been sold, making them leaders in the hybrid city car segment*.

The Tipo has also contributed to the performance of the Fiat brand, with sales of over 164,000 units, up by 6% on 2019 with 90% of its volume sold outside Italy.

In Europe, where the New 500 launched late last year, the fully-electric city car has already exceeded 10,000 sales.

The New Fiat 500 - the brand’s first engineered from the ground-up fully-electric vehicle - was unveiled in March last year and is now available to order in the UK. Already award-winning before even going on sale in the UK, the four-seater city car is available either as a hatchback or a convertible with a WLTP range of up to 199 miles on a single charge and the ability to charge 0-80% in just 30 minutes, depending on version.

The Fiat 500 family - consisting of the 500, 500X and 500L - is enjoying a refresh for 2021 with updated trim levels, exterior colours and interior designs. Trim levels across the family have been aligned, with each receiving five levels and a high standard of specification, further boosting the characteristics of each model. Orders for the new model year 500 family open early February.

Late last year Panda and Tipo also received updates to their line-ups. Panda has updated bumpers, new colour options, 16-inch alloy wheels and an interior with seats and dashboard created from recycled materials. Tipo, meanwhile, receives an all-new variant - the Tipo Cross. Bringing a more powerful stance to the road, Tipo Cross receives a different grille design, skid plates and roof bars. The Tipo range debuts new headlights, now with full-LEDs, refreshed bumpers and a redesigned grille. The updated Panda and Tipo line-ups are open for orders now.