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Alejandro Mesonero-Romanos appointed Head of Alfa Romeo Design

Having learned his craft in Spain, South Korea and France, Alejandro Mesonero-Romanos will be placing his international experience at the service of the Stellantis Group as of 1 July, 2021, as head of Alfa Romeo design. He will report to Jean-Pierre Ploué, chief design officer at Stellantis.

He will now focus on a refresh at Alfa Romeo, by leading the electrification and modernisation process at an iconic brand that has reaped legendary victories over its 110-year history.

Alejandro Mesonero-Romanos and his bold style brought about the renaissance of Seat/Cupra. His work on the Cupra Tavascan and Formentor models, the fourth-generation Seat Leon, fifth-generation Ibiza and Arona demonstrates how his forward-thinking design can provide stimulus to and increase a brand’s appeal.

Jean-Pierre Ploué, chief design officer at Stellantis, stated: “Alejandro’s arrival represents a great opportunity for Alfa Romeo. Alejandro Mesonero-Romanos is a car enthusiast and did a wonderful job at Cupra. The design team and I look forward to working with him.”

Jean-Philippe Imparato, Alfa Romeo chief executive officer, said he is ‘’happy to address the upcoming challenges at Alfa Romeo with a forward-thinker like Alejandro Mesonero-Romanos. This close partnership is expected to bring success to the brand.”

Alejandro Mesonero-Romanos is an alumnus of the Royal College of Art, London.

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WLMG Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows WLMG Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders. We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

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