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All about WLMG Alfa Romeo Discover the WLMG story. About Us
WLMG Promises At WLMG our ‘’famous for keeping our promises’’ philosophy will give you the confidence that you will always be looked after.
Family Owned Since 1996 Founded in 1996, the WLMG family has always had the philosophy of putting the customer first.
11 Dealerships Through our chain of dealerships in Reading, Eastcote, High Wycombe Marylebone and Ruislip we represent 8 manufacturer brands.
Prices Reviewed Daily As one of the most progressive privately owned dealer groups in the UK you will find a vast array of quality approved used cars in stock.

Welcome to WLMG Alfa Romeo

WLMG ALFA ROMEO, THE NAME FOR ALFA ROMEO IN BERKSHIRE.

WLMG Alfa Romeo is pleased to offer our many customers a wide selection of stunning new and used cars at our showroom in Reading. Known for manufacturing stylish and athletic models that are truly timeless, there is much to enjoy from this Italian marque.

Browse a great range of iconic Alfa Romeo cars, such as the unique Stelvio, or the Giulia with its exceptional performance. City dwellers will also love chic and compact models like the Mito. Whatever your lifestyle and whatever kind of driver you are, the experts at WLMG can help you find the ideal model.



​Our sales advisers are professional and friendly – we care about your experience and want you to get the most out of your car. We’ll not only ensure you find the right car, but we also endeavour to get you the best deal. Regular offers across our new car range can help you save thousands, and our finance plans will offer you plenty of flexibility.

Alongside our new car sales, we also have an extensive selection of Approved Used Alfa Romeos. Each model has been fully inspected and is of the highest quality to ensure that you can enjoy many more years as its owner.

We also have a complete servicing and repairs centre, so we can continue to help you get the most out of your Alfa Romeo.

To speak to one of our experts about the selection of models we have on our forecourt, visit our Reading dealership today or give us a call during opening hours to discuss your options.