MG's Futuristic EXE181 Concept Wins Prestigious iF Design Award

The groundbreaking MG EXE181 concept car, a star of MG's centenary celebrations at the 2024 Goodwood Festival of Speed, has been recognized with a prestigious iF Design Award. This accolade places the EXE181 among the elite of global design, as the iF Design Awards attract approximately 11,000 entries annually from nearly 70 nations, making it one of the world's largest and most respected design competitions.

The visionary EXE181 was conceived and brought to life by Carl Gotham, Advanced Design Director at SAIC Design Advanced London, and his team at the company's London-based Advanced Design Studio. This striking concept pays homage to the original EX181, the iconic 'roaring raindrop MG' land speed record car that famously sped across the Bonneville Salt Flats in the late 1950s. Driven by legends such as British racing icon Sir Stirling Moss, who achieved 246 mph in 1957, and American driver Phil Hill, who furthered the record to 257 mph in 1959, the original EX181 embodied MG's spirit of daring innovation.

Gotham and his team envisioned a future MG land speed record challenger, powered by electric kilowatts and rotors instead of traditional combustion engines. Remarkably, the concept skillfully incorporates numerous signature design elements from its historic predecessor.

The iF Design Award commendation hails the EXE181 as "a study of style, innovation and efficiency" and recognizes its role as "an ambassador for the next chapter of MG." The same talented design team based in Marylebone was also instrumental in the development of the highly acclaimed MG Cyberster, a two-seat convertible EV.

"This was a unique and exciting opportunity for our designers," commented Carl Gotham. "We aimed to celebrate MG's remarkable heritage as a bold and innovative sports car manufacturer that consistently pushed boundaries. The added challenge was to work with cutting-edge materials and technology to visualize an all-electric MG land speed record car of the future. While the EXE181 was always intended as a pure concept to ignite the imagination, our design process was purposeful, including aerodynamic testing and the retention of the single-seater cockpit."

Further recognition for SAIC Motor's design innovation came in the form of another iF Design Award in the User Experience category for the Rising OS Intelligent Cockpit System Design. Developed by SAIC Motor R&D Innovation Headquarters, this advanced HMI system offers a compelling glimpse into the future of passenger mobility. By utilizing system algorithms, it enables a wider array of more detailed and customized permissions for both drivers and passengers, enhancing safety, comfort, and personalized driving preferences. As a brand under SAIC Motor, MG stands to potentially benefit from this advanced R&D innovation and design.

Get in Touch

Whatever your question or feedback we are here to help.
So please feel free to contact us.

Make an enquiry

Our Locations

Follow WLMG

Immerse yourself even deeper. Visit our social channels.

Company Info

313 Field End Road, Eastcote, Ruislip, United Kingdom, HA4 9NT

Reg Office: 313 Field End Road, Middlesex, HA4 9NT

Reg. Company Number: 03232373

VAT Reg. No. 244 8915 79

Firm Reference Number: FRN 735424

Financial Disclosure

WLMG Limited is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows WLMG Limited to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

Contact

Heading

MG's Futuristic EXE181 Concept Wins Prestigious iF Design Award