Closing Date 08/05/2026

Benefits Government Pension | Generous Holiday Allowance | Birthday Celebrations | Long Service Awards | Annual Events

Working Hours Full Time

Location WLMG Reading MG / Changan

Salary OTE: £65,000 per annum (Uncapped)

General Sales Manager | WLMG Reading

The Package

OTE: £65,000 per annum (Uncapped)
Executive Benefits: Company Car, Life Assurance, and Contributory Pension.
Lifestyle: 22 days’ annual leave + bank holidays (increasing with service).
Perks: Exclusive lifestyle & shopping discounts, vehicle purchase schemes, and group-wide career pathways.

The Opportunity: Two Brands, One Vision WLMG Reading is evolving into a high-volume, multi-brand hub. Having established MG as a dominant force, we are now launching the highly anticipated Changan brand—a global leader in EV technology. We are seeking a General Sales Manager to head up this dual-franchise operation, balancing the established success of MG with a landmark brand launch.

The Role

A Hands-On Powerhouse We don’t do "back-office" management. We need a proactive leader who is:

A Dual-Brand Expert: Leading a team of 7 Sales Executives and 1 Sales Manager to deliver excellence across both franchises.
Showroom Centric: You’ll be in the mix—coaching on the floor, stacking deals, and "second-facing" customers to ensure every lead is maximized.
Process Driven: Taking full day-to-day control of a 7-day retail business, ensuring our proven processes are followed to the letter.
Brand Ambassador: Serving as the key point of contact for our brand partners to ensure WLMG Reading remains their flagship retailer.

Key Responsibilities

Operational Leadership

Deliver volume and profit targets for both MG and Changan.
Oversee all revenue streams: New & Used vehicles, Fleet, and Finance & Insurance (F&I).
Manage, motivate, and mentor the sales team, fostering a culture of accountability where the WLMG sales process is non-negotiable.

Sales & Coaching

Spend the majority of your time on the showroom floor, providing side-by-side coaching.
Take accountability for stock turn, forecourt presentation, and manufacturer audit compliance.
Work closely with the Directors and Leadership Team to deliver accurate financial forecasting and reporting.

Manufacturer Relations

Build and maintain high-level relationships with MG and Changan brand representatives.
Ensure all manufacturer standards and training requirements are met by the entire team.

Why Join WLMG Reading?

This isn't just a management job; it's a chance to head up a dual-brand flagship site during a period of record growth. At WLMG, we value Integrity, Performance, and Innovation. We provide the brands and the platform; you provide the energy and the leadership to take us to the next level.

Are you ready? If you have a proven track record in automotive management and the hunger to drive a multi-brand site to the top of the league tables, apply today.

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Company Info

313 Field End Road, Eastcote, Ruislip, United Kingdom, HA4 9NT

Reg Office: 313 Field End Road, Middlesex, HA4 9NT

Reg. Company Number: 03232373

VAT Reg. No. 244 8915 79

Firm Reference Number: FRN 735424

Financial Disclosure

WLMG Limited is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows WLMG Limited to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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General Sales Manager | WLMG Reading

The Package

The Role

Key Responsibilities

Why Join WLMG Reading?