wlmg Reading is Expanding by Welcoming Changan to Rose Kiln Lane

We are growing! WLMG Reading is proud to announce a significant expansion of our Rose Kiln Lane site. As part of our commitment to bringing the most innovative automotive brands to our customers, we are officially becoming a premier destination for Changan, one of the world’s most advanced and rapidly growing vehicle manufacturers.

With this new franchise comes a state-of-the-art showroom upgrade and a significant boost to our local team. We are investing in the future of Reading’s motoring landscape, and we want you to be a part of it.

This expansion represents a major milestone for WLMG and a multi-million-pound investment into our Rose Kiln Lane facilities. By integrating Changan's forward-thinking "European design meets intelligent technology" philosophy, we are transforming our site into a hub for the next generation of motoring. From enhanced diagnostic bays in our workshop to a sleek, modern showroom floor, every inch of our expansion has been designed to provide an unparalleled environment for both our staff and our customers. We aren't just adding a brand; we are building a center of excellence for electric and hybrid mobility right here in Berkshire.

Discover the Changan Lineup

Deepal S05: A compact, tech-heavy electric SUV perfect for urban driving, offering premium materials and a 14-speaker Sony audio system.

Deepal S07: Our flagship all-electric SUV.It features a stunning "Sunflower" rotating 15.6-inch touchscreen, augmented reality HUD, and a range of up to 295 miles.

Industry-Leading Peace of Mind

Every new Changan is backed by a warranty that reflects the brand's confidence in its engineering:

7-Year / 100,000-Mile

Comprehensive manufacturer warranty

8-Year / 124,000-Mile

Warranty on the High Voltage battery (maintaining at least 70% state of health)

12-Year

Anti-perforation warranty

We’re Hiring: Join the Growth at Rose Kiln Lane

2 x Sales Executives: Help us introduce this exciting new brand to the Reading community.

Apply for a Sales Executive role

2 x Technicians: Work in our modernized workshop with the latest diagnostic tools and EV tech.

Apply for a Technician role

1 x Service Advisor: Lead the customer experience and help manage our growing aftersales department.

Apply for a Service Advisor role

Whether you are an experienced automotive professional or looking to take the next step in your career with a forward-thinking group, we want to hear from you.

Interested in joining the team or booking a test drive?

Send us a message.

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Images are for illustrative purposes only and may not accurately represent the actual vehicles available in each market, for example due to design changes or updates and colour variation. Accessories and features may vary based on model or variant. This vehicle is a WLTP (Worldwide Harmonised Light-Duty Vehicles Test Procedure) type-approved vehicle. Figures for the Changan range for battery electric vehicles. Fuel consumption for battery electric vehicles is N/A, and CO2 emissions are zero while driving. Battery electric vehicles require mains electricity for charging. Figures shown are for comparability purposes; compare only fuel consumption, CO2, and electric range figures with other vehicles tested to the same technical procedures. These figures may not reflect real-life driving results, which will depend on a number of factors, including accessories fitted (post-registration), variations in weather, driving styles, and vehicle load. Data correct at 1 March 2026

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Company Info

313 Field End Road, Eastcote, Ruislip, United Kingdom, HA4 9NT

Reg Office: 313 Field End Road, Middlesex, HA4 9NT

Reg. Company Number: 03232373

VAT Reg. No. 244 8915 79

Firm Reference Number: FRN 735424

Financial Disclosure

WLMG Limited is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows WLMG Limited to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.