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16/04/2015
Product Placements: Creative way to interact with our customers

At WLMG we always strive to find new ways to reach out to our customers. Product placement was just one such event to make our presence felt to the right target audience.

WLMG recently did a series of product placements for all four franchises Nissan, Fiat, Hyundai, and Kia. The placements commenced from 9th and ran till 26thAugust 2013. Various garden centers were chosen specifically to ensure maximum appeal to the customers looking to buy new cars. The garden centres were Farnham, Stanmore, Hare Hatch, Shepperton, Marlow and Harrow where customers were intrigued by our new offers and since then we have been receiving many enquiries.

New models like Nissan Micra, Nissan Leaf, Kia Rio, Fiat 500L and Fiat 500 were included in these placements. This allowed the potential customers to see the model’s design and how unique it looked. We have generated definite interest using this approach and in future we also will be trying to find creative ways to interact with our customers.

If you can personally suggest any new and interactive ways you would like to see WLMG in the public domain, please leave your comments or email us on marketing@wlmg.co.uk. There is a prize for the best suggestion!



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