Abarth has joined the WLMG family | WLMG News
 
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Abarth now in Reading
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03/06/2016
Abarth has joined the WLMG family

We are delighted to announce that we are now the official Abarth dealer for the Reading area!

Abarth is an Italian racing brand and with a great tradition of developing and upgrading compact sports cars.

"We’re very pleased to welcome WLMG as the official home of Abarth for Reading," said Gerry Southerington, Abarth Brand Manager. "These stylish and powerful little cars are a perfect addition to their dealership."

Back in 1949, Carlo Abarth wanted to build road cars with racing elements by having performance stemming from excellent tuning and set-up, to get the very best from every machine.

Today, that philosophy is still serving Abarth well, as evidenced by the impressive range of small, precise handling cars with mean little engines. The latest of which is the Abarth 124 Spider, available to pre-order now and in showrooms this September.

"It’s exciting for us to be involved in this historic brand, with its strong ties to motor racing and performance," said Frank Brady, General Manager at WLMG in Reading. "They’re engaging, agile compact cars – we’re looking forward to the challenge of keeping up with them!"

WLMG Abarth is located on Rose Kiln Lane in Reading, alongside sister brands Alfa Romeo, Fiat and Jeep. The site has just completed an impressive £1million transformation making all four showrooms stunning backdrops for each range and boasting all the latest technology.

The Abarth range starts from just £14,610 and we can’t wait for you to see it! Please give us a call on 01189 336640 to arrange a test drive or just pop down to check out our all new multi-brand centre. Click here to see the full Abarth Range

We look forward to seeing you soon!



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