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25/09/2013
WLMG collaborates with Usain's Puma ad

Multiple Olympic sprint champion Usain Bolt has recently renewed his sponsorship deal with German kit-maker Puma. However if you are a WLMG GT-R driver you may notice the opening scene with interest and are bound to be super excited!

The Puma sponsorship is said to have been the biggest sponsorship deal in athletics. WLMG was proud to be associated with this concept. “I got a call from the manufacturers asking if they could borrow our red GT-R for the making of next Puma advertisement with Usain Bolt. It was a no-brainer, and we were more than happy to be featured alongside two major entities.” said Neal Benstead, Group Sales Director, WLMG. ‘The opening shot of the GT-R is spectacular, don’t get me wrong the whole ad is great but the car really makes it.  It is a car that has to be seen to be believed and to really get to know it people need to drive it!’ Neal also went on to say.

This of course was one of several of our initiatives that we have collaborated with Nissan on. We have been generous and have always walked an extra mile to support good causes and new initiatives.



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