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19/08/2014
The Ice Bucket Challenge at WLMG

WLMG staff got involved in the Ice Bucket Challenge with the aim of raising money for the Motor Neurone Disease (MND) Association, which has taken the internet by storm in recent weeks.

Following in the frozen footsteps of David Beckham, Justin Timberlake and Steven Gerrard, WLMG staff took the challenge seriously and over 20 team members got involved and doused themselves in icy cold water all in the name of charity.

MND is a rapidly progressive and fatal disease, which can affect any adult at any time and attacks the motor neurones that send messages from the brain to the muscles, leaving people unable to walk, talk or feed themselves.

The cause of the disease is unknown and there is no known cure. Around 5,000 people in the UK have MND at any one time, with half of people with the disease dying within 14 months of diagnosis. It kills five people every day in the UK.

The Motor Neurone Disease (MND) Association is the only national organisation in England, Wales and Northern Ireland dedicated to the support of people with MND and those who care for them. The Association funds research to understand what causes MND, how to diagnose it and, most importantly, how to effectively treat it so that it no longer devastates lives.

Denise Davies, Head of Community Fundraising at the MND Association, said: “Without the amazing support of people like those that got involved at WLMG, the MND Association simply would not be able to provide its vital support services and fund research to find a cure. Together we are making a real difference for people affected by this devastating disease.”

We were delighted to get involved with this worthy cause. Please donate by visiting www.mndassociation.org or text ICED55 (with amount of your donation).



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